Privacy Statement

This website is owned by S.D. Lyons, Inc., 1898 Fall River Avenue, Seekonk, MA, 02771 (“S.D. Lyons”).  S.D. Lyons recognizes that its customers, visitors, users, and others (collectively or individually “Visitors”) who use this website (the “S.D. Lyons’ Website”) value their privacy.  S.D. Lyons provides this Privacy Notice to help you make an informed decision about whether to use or continue using the S.D. Lyons’ Website.

This Privacy Notice details important information regarding the use and disclosure of Visitors’ information collected on the S.D. Lyons’ Website.

This Privacy Notice is incorporated into and is subject to the Terms and Conditions for use of the S.D. Lyons’ Website.  Your use of the S.D. Lyons’ Website and any personal information you provide is subject to the terms of this Privacy Notice and the Terms and Conditions, and your accessing the S.D. Lyons’ Website indicates your consent and agreement to this Privacy Notice and the Terms and Conditions.

Please note that any video, image, or other media or content posted at the discretion of Visitors onto the S.D. Lyons’ Website becomes published, public content and is not subject to this Privacy Notice.

The Information S.D. Lyons Collects

  • User Provided Information: You may provide certain personally identifiable information (such as your name and email address) to S.D. Lyons when choosing to participate in various activities on the S.D. Lyons’ Website.
  • Cookies Information: When you visit the S.D. Lyons’ Website, we may send one or more cookies – a small text file containing a string of alphanumeric characters – to your computer that uniquely identifies your web browser. S.D. Lyons uses both session cookies and persistent cookies. A persistent cookie remains after you close your web browser. Persistent cookies may be used by your web browser on subsequent visits to the site. Persistent cookies can be removed by following your web browser help file directions for deletion of cookies. A session cookie is temporary and disappears after you close your browser. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the S.D. Lyons’ Website may not function properly if the ability to accept cookies is disabled.
  • Log File Information: When you use the S.D. Lyons’ Website, our servers automatically record certain information that your web browser sends whenever you visit any web site. These server logs may include information such as, for example, your web request, Internet Protocol (IP) address, browser type, browser language, referring / exit pages and associated URLs, platform type, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, the date and time of your request(s), and one or more cookies that may uniquely identify your web browser.
  • Clear GIFs Information: When you use the S.D. Lyons’ Website, we may employ “clear GIFs” (a.k.a. Web Beacons or Web Bugs) to track the online usage patterns of our Visitors anonymously (i.e., in a non-personally-identifiable manner) and/or to manage cookies. In addition, we may also use clear GIFs in HTML-based emails sent to our users to track which emails are opened by recipients.

The Way S.D. Lyons Uses Information

  • If you submit personally identifiable information to us through the S.D. Lyons’ Website, we may use your personal information to operate, maintain, and provide to you the features and functionality of the S.D. Lyons’ Website.
  • Any personal information or content that you voluntarily disclose (on discussion boards, in messages and chat areas, within your public profile page, etc.) becomes publicly available and can be collected and used by others. Your account name (not your email address) may be displayed to other Visitors when you upload content to the S.D. Lyons’ Website. Any content that you submit to the S.D. Lyons’ Website may be redistributed through the internet and other media channels (as set forth in the Terms and Conditions), and may be viewed by the general public.
  • We will not use your email address or other personally identifiable information to send commercial or marketing messages without your consent or except as part of a specific program or feature for which you will have the ability to opt-in or opt-out. We may, however, use your email address without further consent for non-marketing or administrative purposes (such as notifying you of major S.D. Lyons’ Website changes or for customer service purposes).
  • We may use both your personally identifiable information and certain non-personally-identifiable information (such as Visitors’ anonymous usage data, cookies, IP addresses, browser type, clickstream data, etc.) to improve the quality and design of the S.D. Lyons’ Website and to create new features, promotions, functionality, and services by storing, tracking, and analyzing Visitors’ preferences and trends.
  • We may use cookies, clear GIFs, and log file information to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the S.D. Lyons’ Website; (b) provide custom, personalized content and information; (c) monitor the effectiveness of our marketing campaigns; (d) monitor aggregate web metrics such as total number of visitors, pages viewed, etc.; and (e) track your entries, submissions, and status in promotions, sweepstakes, and contests.

When S.D. Lyons Discloses Information

  • We may provide personally identifiable information and non-personally-identifiable information to our subsidiaries, affiliated companies, or other businesses or persons for the purpose of processing such information on our behalf. We use reasonable efforts to limit these parties’ use of such information and we require that these parties agree to process such information in compliance with this Privacy Notice.
  • We will not share your personally identifiable information (such as name or email address, age or other demographic) with third-party companies for their commercial or marketing use without your consent or except as part of a specific program or feature for which you will have the ability to opt-in or opt-out.
  • We may share non-personally-identifiable information (such as Visitors’ anonymous usage data, referring / exit pages and associated URLs, browser and platform types, number of clicks, etc.) with interested third parties to assist them in understanding the usage patterns for certain content, services, advertisements, promotions, and/or functionality on the S.D. Lyons’ Website.
  • We may release personally identifiable information and/or non-personally-identifiable information if required to do so by law, or in our good-faith belief that such action is necessary to comply with applicable laws (such as copyright or trademark Law) or respond to a court order, subpoena, or warrant.
  • S.D. Lyons also reserves the right to disclose personally identifiable information and/or non-personally-identifiable information that S.D. Lyons believes, in good faith, is appropriate or necessary to enforce the Terms and Conditions, take precautions against liability, to investigate and defend itself against any claims or allegations, to assist government agencies, to protect the security or integrity of the S.D. Lyons’ Website, and to protect the rights, property, or personal safety of S.D. Lyons, Visitors or others.

Your Choices

  • You may, of course, decline to submit personally identifiable information through the S.D. Lyons’ Website, in which case S.D. Lyons may not be able to provide certain services to you.
  • To protect your privacy and security, we take reasonable steps (such as requesting a unique password) to verify your identity before granting you profile access or making changes or corrections to your information. You are responsible for maintaining the secrecy of your unique password and account information at all times.
  • If you would like your name, email address, or other personal information removed from S.D. Lyons’s database, please just let us know.
  • Please contact S.D. Lyons with any questions or comments about this Privacy Notice, your personal information, your consent, or your opt-in or opt-out choices, through AutomotiveForensics.com

Third Party Advertisers, Links to Other Sites

  • S.D. Lyons may allow third parties to serve advertisements within the S.D. Lyons’ Website. These third parties use technology to send, directly to your browser, the advertisements and links that appear on the S.D. Lyons’ Website. They automatically receive your IP address when this happens. They may also use other technologies (such as, for example, cookies, JavaScript, or clear GIFs) to measure the effectiveness of their advertisements and to personalize the advertising content you see.  Such third-party advertisements and web sites are not under the control of S.D. Lyons and therefore S.D. Lyons is not responsible for the content of any linked advertisement or web site.
  • S.D. Lyons does not provide any personally identifiable information to these third-parties without your consent or except as part of a specific program or feature for which you will have the ability to opt-in or opt-out.
  • However, please note that if an advertiser asks S.D. Lyons to show an advertisement to a certain audience (for example, ages 18-34) or audience segment (for example, men ages 18-24 who have viewed certain channels of content) and you respond to that advertisement, the advertiser or ad-server may conclude that you fit the description of the audience they are trying to reach.
  • The advertiser may also use information regarding your use of the S.D. Lyons’ Website, such as the number of times you viewed an ad (but not any personally identifiable information), to determine which ads to deliver to you.
  • You should consult the respective privacy policies of these third parties for more information on their practices and for instructions on how to opt-in or opt-out of certain practices. This Privacy Notice does not apply to, and we cannot control the activities of, such other advertisers or web sites.

Our Commitment To Data Security

S.D. Lyons uses a variety of commercially reasonable physical, managerial, and technical safeguards to seek to preserve the integrity and security of your personal information. We cannot, however, ensure or warrant the security of any information you transmit to S.D. Lyons and you do so at your own risk. Once we receive your transmission of information, S.D. Lyons will make commercially reasonable efforts to ensure the security of the S.D. Lyons’ Website and our systems. However, please note that no data transmission over the Internet can be guaranteed to be 100% secure and this is not a guarantee that your information may not be accessed, disclosed, altered, or destroyed by a subversion of our safeguards.

Our Commitment To Children’s’ Privacy

Protecting the privacy of young children is especially important to S.D. Lyons. For that reason, S.D. Lyons does not knowingly collect or maintain personally identifiable information or non-personally-identifiable information from persons under 13 years of age, and no part of the S.D. Lyons’ Website are directed to, or intended to be accessed by, persons under 13. If you are under 13 years of age, please do not use or access the S.D. Lyons’ Website at any time or in any manner. If S.D. Lyons obtains actual knowledge that personally identifiable information of persons under 13 years of age has been collected on the S.D. Lyons’ Website, S.D. Lyons will take the appropriate steps to delete this information.

Special Note to International Visitors

The S.D. Lyons’ Website is hosted in the United States and is intended for and directed to Visitors in the United States. If you are a User accessing the S.D. Lyons’ Website from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure, that differ from United States laws, please be advised that through your continued use of the S.D. Lyons’ Website, which is governed by U.S. law, this Privacy Notice, and our Terms and Conditions, you are transferring your personal information to the United States and you consent to that transfer.

In the Event of Merger, Sale, or Bankruptcy

In the event that S.D. Lyons is acquired by or merged with a third party, we reserve the right, in any of these circumstances, to transfer or assign the information we have collected from our Visitors as part of such merger, acquisition, sale, or other change of control.

In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, we may not be able to control how your personal information is treated, transferred, or used.

Changes and updates to this Privacy Notice

This Privacy Notice may be revised periodically. Please revisit this page to stay aware of any changes. Your continued use of the S.D. Lyons’ Website constitutes your consent and agreement to this Privacy Notice and any future revisions.

Contact Information:

Please contact S.D. Lyons with any questions or comments about this Privacy Notice through AutomotiveForensics.com.